Tradition of Excellence

I'm NOT the author of the articles. I'm chronicling the stories you may have missed.

Kraft Foods huddles to fight hunger with famed Memphis chefs, the Neelys

leave a comment »

SOURCE: Tri-State Defender

Kraft Foods will kick-off a three-city HBCU Football Classic sponsorship at the 21st Southern Heritage Classic in support of its largest branded initiative ever to fight hunger in America, Huddle to Fight Hunger.

As part of the sponsorship, Kraft Foods plans to host a special Huddle to Fight Hunger tailgate featuring interactive activities, music, as well as ticket and Kraft Foods Snack Pack giveaways. Kraft Foods also is sponsoring the Howard University Homecoming game in Washington, D.C. and the Morehouse Homecoming game in Atlanta.

Chefs Pat and Gina Neely have joined the huddle aimed at attacking hunger. The couple will host a meet and greet from 4 p.m. to 5:30 p.m. on the Southern Heritage Classic’s game day, Sept. 11, and join in some of the pre-game activities. The game will be held at Liberty Bowl Memorial Stadium, 355 W. Hollywood, St. The Kraft tailgate area will be between the Coliseum and the Green Lawn, enter at Access 10 or 11.

Hunger remains a serious issue in the United States. In fact, 49.1 million Americans, or one in six of Americans, don’t always know where their next meal will come from. Huddle to Fight Hunger is designed to achieve one significant goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization.

HBCU fans can join the huddle as well by helping Kraft Foods meet its goal by texting the word “HBCU” and their zip code to 71717. For each text, Kraft Foods will donate one meal to Feeding America on behalf of their local food bank. Classic fans also can visit to generate additional meals.


Written by Symphony

September 11, 2010 at 1:54 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: