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The Black Google? New Search Engine Targets Black Internet Users

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There is a new search engine, but unlike others, this one specifically targets Black internet users, reports the New York Times. Rushmore Drive, introduced last week by Interactive Corp., launched the web site to “give black audience a quick way to find information that other search engines might bury beneath pages of less relevant results,” according to the Times. Rushmore Drive analyzed search results for 3,000 of the most popular search terms and put those pages Black users were most likely to be interested in at the top. “It’s not just prefixing ‘black’ into the search query,” Johnny Taylor, chief executive officer of Rushmore Drive, told the Times. “It’s sound technology.” While the site has gained some criticism because some say it borders on stereotypes, Taylor believes ethnic-specific search sites like Rushmore Drive will become increasingly popular. Find out more on the racial divide in internet use.

SOURCE: Diversity Inc.


Written by Symphony

April 16, 2008 at 3:01 pm

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