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TV One looks to make bigger presence

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TV One turns 4 years old next month and the network aimed at African Americans has 42.2 million subscribers. Says Johnathan Rodgers, TV One’s president and chief executive officer, “We are controlling our images and giving black viewers a choice.”

[TV One] executives…are betting that there is a hunger among black viewers over 25 for programming aimed at them. At TV One that means no music-video shows or reality series about affluent teenagers or hell dates, all BET fare. Rather, viewers find reruns of shows like “Martin” and “Good Times,” as well as programs like “Baisden After Dark,” a late-night talk-variety series featuring Michael Baisden, known as the Bad Boy of radio, and “Turn Up the Heat with G. Garvin,” a cooking show with the black celebrity chef.

 There’s also a “clean” comedy competition, “Who’s Got Jokes,” with the comedian Bill Bellamy as host; documentaries on topics ranging from election fraud to the life of Laila Ali, a boxer and Muhammad Ali’s daughter; old movies; specials about “The Color Purple” and the State of the Black Union, an annual meeting on social and political issues; and “Sharp Talk With Al Sharpton,” a talk show set in a Brooklyn barbershop.

Rose Catherine Pinkney, the executive vice president for programming and production, states that TV One wants to give an authentic view of Black life in all its forms. She mentions the setting of Mr. Sharpton’s show, a barbershop, which is a kind of black town hall. Divine Restoration shows the presence of the black church. A coming family reunion reality series “highlights a hugely popular phenomenon among African-Americans.” Also there will be a makeover show and a behind-the scenses spotlight of a comedy club, which will be hosted by Tony Rock, a younger brother of Chris Rock.  All slated for 2008.   

 The outlook seems good for TV One has media analysts could see them hitting the 50 million subscribers mark at the end of 2008. 27-year old BET has 85 million.

Read more at: New York Times

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Written by Symphony

December 17, 2007 at 6:10 pm

Posted in Business, Entertainment

Tagged with , , ,

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