Steve Harvey and Disney team up for Disney’s Dreamers Academy
Walt Disney World Resort in Florida will host to approximately 100 teenagers (ages 9-12). They are the winners of the first ever Disney’s Dreamers Academy with Steve Harvey. The event will take place January 17-20, 2008 (over the MLK, Jr. long weekend).
The participants are winners of a creative campaign to find and empower young people with a special focus on African American teens. The application process consisted of an essay in which the young people were asked to write about their dreams and goals in life. The main prize would be a trip to Disney with their parents and guardians. Disney looked for a very special spokesperson to appeal to a younger audience and stir up interest in the event. Steve Harvey was their man.
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